The fine American jewelry brand Tiffany & Co. is transforming the idea of the diamond wedding ring only being for the bride, so they designed a special collection of diamond rings for men.
The infamous jewelry brand based in New York, Tiffany &Co., reveals a brand-new product that taps into a new market for fine jewelry market catered to men. Tiffany’s is known as being a girl’s best friend and caters to a small demographic of men shopping for their significant other.
Tiffany is one of the top destinations to shop for diamond engagement rings for women but will now be offering diamond engagement rings for men. Traditionally, men don’t receive an engagement ring but wear a wedding band after getting married, but Tiffany wanted to provide an elegant option for grooms.
Tiffany will be tapping into a new market for high-end jewelry with a global rise of same-sex marriages and rising gender-fluid fashion brands. The new collection named after Tiffany’s founder, Charles Lewis Tiffany, features five styles in a variety of metal tones and stone colors. Each ring features a round-brilliant or emerald-cut 5-carat diamond for a truly unique engagement ring or wedding band. The new collection launched in Spring with style available now.
